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Introduction to Digital Marketing
Grades
Lesson 1 – Social Media Basics: topics
Understanding Your Target Audience
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Common Social Media Mistakes to Avoid
Start
Setting SMART Goals for Social Media Campaigns
Start
Creating Your First Social Media Content Plan
Start
Setting Up Your Business Profile the Right Way
Start
Understanding Your Target Audience
Introduction to Digital Marketing
Lesson 1 – Social Media Basics: topics
Understanding Your Target Audience
A skincare brand notices its products sell best to women aged 25–34 who follow beauty influencers and shop mostly on mobile. Which term best describes this profile?
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Brand positioning
Buyer persona
Market saturation
Value proposition
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